John Lewis just opened a new beauty department which I think has gone a long way to changing that. The space feels lighter, the displays are more tactile and, well rounded. It is a space that makes you want to float round, instead of fearing what might lurk round the corner. The counters are much more open plan and display orientated, making it easier for you to try products and for staff to come out front and mingle in a relaxed manner with customers.
My favourite additions are the Bobbi Brown and Benefit counters. I had a Benefit makeover at the Ideal Home Show recently. I’m all for demystifying make- up and really enjoyed the way the products came in kits with instructions. I particularly love the smoky eye kit and’They’re Real’ mascara, so I was pleased to hear style blogger Jen from A Little Bird Told Me, who spoke at the event, include the mascara in her top 5 beauty products. Here’s my Benefit makeover at the Ideal Home show:
I first encountered Bobbi Brown when I was planning my wedding makeover, Bobbi Brown is by far my favourite make up, it really works and it never feels as if you are wearing it. The whole philosophy is on making you look as natural as possible.
At John Lewis I went for a 5 minute refresh at the Bobbi Brown counter, I love the menu of treatments, it makes them seem so approachable. I was amazed how much the tinted moisturiser made my face feel fresh and dewy where my old foundation seemed dry and dull:
One of Jen’s other tips was Bobbi’s concealer, which I have to second as an amazing product which has seen me through life with two newborns.
Becky from Family Budgeting loved Jen’s third suggestion a Clinique Chubby Stick, lipstick you don’t need a mirror to apply. Becky was looking for a more adventurous tone and the Clinique advisor had lots of great tips, Becky looked fabulous
Amanda from The Ana Mum Diary went for a gorgeous Bobbi makeover and also picked some tips up at Liz Earle, she is a complete natural in front of the camera. Oh the life of a beauty blogger! I haven’t even mentioned perfume, John Lewis have lots more choice now, I had a bit of a dalliance with Chanel Mademoiselle. I came away with a Penhaligons frangrance tester kit I can’t stop sniffing and loved lots of the Sisley perfumes I tried. Seems I know more about it this beauty lark than I let on. Seriously though, I love what John Lewis have done, make up just got lots more fun.