66% of people occasionally buy furniture online.
Out of 18-25 year olds 14% buy online compared to just 6% of 45-54 year olds.
The older you get, the more likely you're going to buy new furniture as opposed to second hand. 63% of people over 55 buy brand new as opposed to 36% of people 18-25.
Men buy more new products than women (67% of men vs 55% of women)
First purchase rankings go: Bed/mattress, Sofa and/or chairs, and 'other')
Men are more likely to choose a bed/mattress as their first purchase.
Men are more likely to take more than a week off work than women (55% of men, vs 45% of women).
Women are more likely to make decor decisions themselves than men (48% of women make their own decisions compared to 26% of men)
Owners of semi-detached, detached and terraces are more likely to have more time off work to decorate than those who rent.
60% of people buy only new furniture
The most common spend in the first month is £1001-3000 (28%)
People aged 35-44 are more likely to spend £3001-5000 in the first month (13% of 35-44 year olds).
Order of priority for rooms to decorate: Lounge, Kitchen, Main bedroom, Kids Room, Conservatory, Dining Room and Hallway (draw)
72% of people DIY