This floor carpet runner is made using a flatweave technique and is made for maximum durability. A flatweave is more commonly known as a basketweave. Traditionally, flatweave carpets are made using natural fibre such as Sisal or Wool. Sisal is one of, if not the toughest natural fibre that exists in carpets. Sisal is very popular with interior designers for its sculptured basketweave-like texture. The fibre comes from the 'agave sisalana' cactus plant and these are typically found in Africa and Brazil. The pile of this carpet runner is extremely durable and will not flatten down as there is no pile to do so. Due to the cleverly woven construction of this pile, this is great for pets as the runner is pretty much indestructible. It has been classified as a heavy domestic product, which means that it is suitable in high-traffic areas in all domestic locations, especially the hallway. This floor runner has latex, gel backing. This means that the carpet runner is non-slip and will not move on hard flooring such as wood, vinyl or ceramic tiles. It is also anti-slip on carpet but the effectiveness depends on the thickness of the carpet it is sat on. The thicker the carpet, the less effective it will be. This floor carpet runner is ideal for hallways, kitchens and caravans. The texture of this carpet is fairly coarse, it is a firm feel and offers little comfort. This product is not made to be luxurious, it is made to be very durable and practical. If anyone wants an extremely low-maintenance product that will look great and will last for many years then this is the product. Worried about ordering the wrong product, don't worry, a 'no quibble' 30-day returns/exchange policy is there.