Loch Katrine sits at the heart of the Trossachs, a stretch of freshwater framed by the gentle sweep of the Scottish Highlands. For centuries the loch has been a place of quiet wonder: a glassy mirror at dawn, a place of drifting mists and sudden sunlight, the kind of landscape that invites both reflection and exploration. This travel poster celebrates that mood-an invitation to sail, wander and fall for Scotland all over again.
The loch's story is woven from nature and human ingenuity. Its shores and surrounding hills inspired Sir Walter Scott's romantic tales, putting the Trossachs on the map for readers and travellers alike. In the Victorian age, Glasgow turned to these hills for clean water; the resulting aqueduct and waterworks are a reminder that Loch Katrine has long sustained both lives and stories. Today the loch remains a destination for those seeking a quieter, more elemental kind of travel: boat trips across still water, winding walks along ancient tracks, and the chance to stand on a slope and watch the loch change with the weather.
Landscape is the poster's main character. Rolling slopes rise in layered silhouettes, heather and pine staining the hills with russet and evergreen. The loch itself cuts a cool ribbon through the scene-deep blues and reflected skies-while the distant peaks soften into mauve and slate. Along the shore, a lone steamship breathes a ribbon of white smoke into the air, a romantic cue that suggests gentle crossings, picnic baskets and the slow pleasure of travel rather than speed. The steamers that have plied the loch for generations add human scale and a sense of continuity to the wild beauty.
This print is conceived as a modern take on the classic travel poster. The art style favours simplified forms and layered planes, allowing the eye to travel across colour blocks that suggest rather than photograph the scene.
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