This carpet runner is of a Wilton grade quality. For hundreds of years, the Wilton weave has been one of the most durable and reliable methods of manufacturing carpet and it still is today. Each individual tuft of this carpet runner is woven into the natural jute backing, this ensures that no tufts can become loose or become threadbare over time. The pile of this carpet runner is extremely tight and compact. Each tuft of carpet is reinforced by another tuft, this makes the carpet less prone to flattening or crushing. It has been classified as a heavy domestic product, which means that it is suitable in high traffic areas in all domestic locations. The texture of this carpet is soft and smooth, it is very comfortable to walk on while being soft and smooth, and it is very durable and practical. The material is resistant to fading from UV sunlight. It is anti-static and mothproof. This is the best man-made quality carpet runner, if you want a great quality product that feels great and will last for many years then this is the product for you.