This rug has been hand made on traditional handlooms in India and it is entirely from Jute vegetable fibre, which makes this rug strong and durable. Jute fibre is also considered to be the most environmentally friendly fibre at it is easily recyclable at the end of the product's lifetime. Care: Brush or vacuum to remove loose dirt and dust. Spot or dry clean to remove stains. Can be vacuumed, brushed or shake cleaned. Spots can be removed with a damp cloth.