Country / Farmhouse Natural Materials Rugs

Featuring a marvelous selection of American Country, floral blooms, and turn-of-the-century European designs, the Annemien rug collection adds a warm, welcoming aspect to room decor. Annemien is made using 100% pure virgin wool, hand-hooked to a durable cotton backing. This collection is handmade exclusively for Safavieh.

Absolutely love this runner! Colors are just like the photo and the rug is thick and good quality. Can’t wait for my matching oval rug to come ( not until August :/) I also want the matching rug for my front door but it’s out of stock.. Anonymous. Wed Jun 26 2024

The Natural Fiber Rug Collection features an extensive selection of jute rugs, sisal rugs and other eco-friendly rugs made from innately soft and durable natural fiber yarns. Subtle, organic patterns are created by a dense sisal weave and accentuated in engaging colors and craft-inspired textures. Many designs made with non-slip or cotton backing for cushioned support.

Love this rug. I needed to find a rug for our kitchen to keep our dog from sliding since he had a leg injury. I bought a rug and matching runner. Nice color, not to thick, and it stays in place!. Suzanne. Lancaster, PA. Tue Apr 02 2019

Add a rustic touch to your home with our Natural Hand-Woven Jute range. Suitable for any part of the home, Hand-woven into a strong, durable 10mm Pile height, these rugs are hardwearing making them the perfect option for busier areas of the home. Made from 100% Natural Jute material, these rugs are biodegradable. Take care when using on hard floors & surfaces, the use of an Anti-Slip rug grip is recommended to avoid slip hazards and keep your rug in place. Vacuum regularly using a brush or floor tool attachment to keep your rug looking good. Don’t forget underneath the rug to catch any shedding fibers. Weight 3kg per SQM.

Ideal rug for our kitchen and it turned out to be the perfect colour as well. Delivery was prompt.. Michelle. Bradford, GB. Tue Oct 20 2026

The Natural Fiber Rug Collection features an extensive selection of jute rugs, sisal rugs and other eco-friendly rugs made from innately soft and durable natural fiber yarns. Subtle, organic patterns are created by a dense sisal weave and accentuated in engaging colors and craft-inspired textures. Many designs made with non-slip or cotton backing for cushioned support.

Does the job as a large doormat.. Pat. Freystrop Haverfordwest, GB. Mon Aug 17 2026

Please note: This is a natural fibre rug. Depending on the batch of wool, the colour and pattern always differ slightly from the illustration. Thanks to its calm, neutral colours, this flat-woven wool rug will bring a lot of cosiness into your home. This hand-woven rug is very simple and looks good in any room thanks to its natural colour scheme. It is very easy to care for and can be vacuumed with a flat nozzle. When you use the rug for the first time, ruffles may form. Please do not pull them out, but instead cut off the overhanging wool threads with scissors. To do the Rug a favour and extend its lifespan, the rug should be used on both sides. In addition, the rug should be turned occasionally. You should use an underlay on smooth floors.

Beautiful rug. Such good quality and love the flecks of colour in the rug. Great quality.. Lydia. GB. Sat Aug 08 2026

The Lacefield is a natural hard wearing non-slip coir rug and its edging is well bound. These rugs bring a rustic feel to any room and are ideal for sheds, conservatories, summer houses, kitchens, dining rooms etc. This mats edging is available in colours: Red, Green, Blue, Terracotta and Natural.

It’s fantastic, fits the space perfect, fits the look perfect...love it.... Rebecca. Broadmeadows South Normanton Alfreton, GB. Sun Mar 03 2019

I love it. Made beautifully and it’s exactly what’s shown on website.. Anonymous. Thu Apr 04 2024

The Natural Fiber Rug Collection features an extensive selection of jute rugs, sisal rugs and other eco-friendly rugs made from innately soft and durable natural fiber yarns. Subtle, organic patterns are created by a dense sisal weave and accentuated in engaging colors and craft-inspired textures. Many designs made with non-slip or cotton backing for cushioned support.

This runner matched perfectly with my sisal wool stairs carpet. I was looking for something with a black trim also as I have some black on the banisters. Great quality and arrived quickly and well wrapped. First experience with Wayfair and won’t be my last. Updated Slightly reduced my rating as there is potential for the wool to come loose. I had to trim a strand. Hoping it doesn’t start fraying.. Lesley. Dublin. Fri Jan 24 2025

The Natural Fiber Rug Collection features an extensive selection of jute rugs, sisal rugs and other eco-friendly rugs made from innately soft and durable natural fiber yarns. Subtle, organic patterns are created by a dense sisal weave and accentuated in engaging colors and craft-inspired textures. Many designs made with non-slip or cotton backing for cushioned support.

This is a lovely chunky rug but I wouldn't really call it brown. It's more like a dark grey bordering on black. It has quite a cool tone, which doesn't work if you were looking for a warm chocolatey brown rug (like me!). Apart from the colour which is actually fine but not what I was looking for, I do quite like it. It's quite thick and and a decent weight which I'm hoping means it won't shift about when walked on. I attach a picture in which I've tried to capture the colour.. Caroline. Camborne, GB. Tue Jul 07 2026

Bring natural texture and timeless style into your home with the Rondle Collection, a beautifully crafted range designed to elevate both modern and classic interiors. Each rug in this collection is power loomed from 100% natural jute for durability, breathability, and an organically warm aesthetic. The collection features two versatile woven designs a refined herringbone pattern and a contemporary bouclé texture allowing you to choose the look that best complements your space. Every piece is thoughtfully finished with a coordinating cotton border for a clean, tailored edge.

This runner matched perfectly with my sisal wool stairs carpet. I was looking for something with a black trim also as I have some black on the banisters. Great quality and arrived quickly and well wrapped. First experience with Wayfair and won’t be my last. Updated Slightly reduced my rating as there is potential for the wool to come loose. I had to trim a strand. Hoping it doesn’t start fraying.. Lesley. Dublin. Fri Jan 24 2025

Designed by Patricia Rodi for Livabliss, the hand-woven Otis rug is crafted from 100% wool in a flatwoven construction that balances durability with a refined, tactile finish. A stylized floral motif, framed by a structured border, draws on antique textiles and the quiet charm of heritage interiors. Rich, earthy tones lend a softly timeworn feel, creating depth and character while remaining approachable for everyday living. Available in four distinct colorways, each rug reflects the collection’s interplay of old and new—anchoring the room with warmth while adding a more decorative, story-driven layer to collected spaces.

The Kids Rugs Collection features colorful, comforting rugs for children of all ages. These girls rugs and boys rugs are made with pure soft wool and hand-tufted to a cotton backing for added cushion. Kids Rugs come in a wide variety of colors and designs, all perfectly styled for any kid's bedroom, playroom or nursery.

Just got this beautiful rug in for my new granddaughter who is sue in July. It is such high quality and so soft. I purchased the 6x9 and it fits her nursery perfectly.. Julie. US. Sat Apr 01 2023

Our skilled artisans meticulously card and spin the wool, carefully selecting the fibers to create a rich and textured foundation. The uneven thickness of the handspun wool yarn creates a delightfu l interplay of heights and depths, adding depth and dimension to the rug's design. The variations in thickness create a visually captivating effect, enhancing the aesthetics of any space. Experience the unique expression brought to life by the uneven thickness of the wool yarn meticulously handspun and crafted by our talented artisans.

Gorgeous rug! Love the natural materials and it looks great in my living room. Zoe. London, GB. Wed Jul 30 2025

The Villeroy & Boch 1748 collection can be combined in many ways with different furnishing styles. The tone-on-tone designs of wool harmonize with all indoor living areas and give a natural flair in the country house style. The hand -woven pattern shines in warm, simple tones. The rug is especially suitable for underfloor heating and thus ensures a comfortable and pleasant feeling in the colder months. Enjoy the comfort and stylish aesthetics of the Villeroy & Boch indoor rug.

Nice rug - just as in the image provided - I like them so much I have bought a few. All different shapes and sizes.. Anonymous. Thu Jan 22 2026

The Villeroy & Boch 1748 collection can be combined in many ways with different furnishing styles. The tone-on-tone designs of wool harmonize with all indoor living areas and give a natural flair in the country house style. The hand -woven pattern shines in warm, simple tones. The rug is especially suitable for underfloor heating and thus ensures a comfortable and pleasant feeling in the colder months. Enjoy the comfort and stylish aesthetics of the Villeroy & Boch indoor rug.

Nice rug - just as in the image provided - I like them so much I have bought a few. All different shapes and sizes.. Anonymous. Thu Jan 22 2026

Bring natural texture and timeless style into your home with the Sadina Stair Runner Collection, a beautifully crafted range designed to elevate both modern and classic interiors. Each rug in this collection is power loomed from 100% natural jute for durability, breathability, and an organically warm aesthetic. The collection features two versatile woven designs a refined herringbone pattern and a contemporary bouclé texture allowing you to choose the look that best complements your space. Every piece is thoughtfully finished with a coordinating cotton border for a clean, tailored edge.

It was the easiest and quicknes i have had with a company..i have used wafair before as it never fails to give top care. Anonymous. Thu Aug 06 2026

Discover charming country style with Juno, a rug that fills your home with a warm, natural atmosphere. With its timeless design, the rug blends effortlessly into any interior. Whether as a subtle, understated element or an elegant highlight, Juno gives your room an incomparable aura. Juno is handmade from strong jute fibre, making each piece unique. Small colour nuances give it character and individuality. The robust fibres are not only easy to care for and dirt-repellent, but also ideal for dry rooms and even underfloor heating, so Juno is a reliable companion for everyday life. With Juno, you are bringing a natural talent into your home: 100% jute, which not only impresses with its natural look, but also with its special feel and durability. Let yourself be enchanted by this rug and create a piece of cosy elegance that will delight you every day.

A texture-rich rug with allover designs and a cushion-soft loop pile. This rug is hand-tufted using premium wool and styled with engaging patterns in harmonious hues that convey a warm, welcoming aspect in-room décor.

Quality is much more luxurious than I was expecting! Wipes well also with 2 kids 2 dogs and 2 cats! It’s amazing absolutely love it. Anonymous. Sun Sep 06 2026

Featuring a classic, simple striped design, our Tarren rug will make an impact in any room throughout the home. Hand-loomed in India from 100% wool, the tarren rug is the perfect high-quality, understated piece for any home. Available in a wide range of color options and sizes.

I bought this rug for my hallway. A lovely rug quite a bit thicker than I was expecting and very good quality , colour was exactly what I wanted. Very good fast delivery too. Thank you.. Mary. Peterborough, GB. Fri Jun 26 2026

Featuring a classic, simple striped design, our tarren rug will make an impact throughout any room in the home. Hand-loomed in India from 100% wool, the Tarren Rug is the perfect high-quality, understated piece for any home. Available in a wide range of colour options and sizes.

I bought this rug for my hallway. A lovely rug quite a bit thicker than I was expecting and very good quality , colour was exactly what I wanted. Very good fast delivery too. Thank you.. Mary. Peterborough, GB. Fri Jun 26 2026

This rug is the epitome of rustic charm, effortlessly blending into any decor style. Crafted with utmost care and precision, this jute rug is a testament to the artistry of handloom weavers. Each strand of jute is meticulously woven together, creating a sturdy and durable texture that can withstand the test of time.

Jutta – A rug for a long-lasting friendship. Robust and durable, Jutta is perfect for living areas, where its natural charm and stylish border design immediately catch the eye. Whether as a striking highlight or a subtle companion, the harmonious combination of warm natural tones and classic black and white contrasts lends every room a timeless elegance. Jutta effortlessly combines charming country style with an elegant lightness that makes rooms both cozy and stylish. Each piece is lovingly hand-woven from high-quality jute, giving it its own unique character. Small color variations emphasize the authenticity and uniqueness of each rug. The natural material is not only durable but also particularly easy to care for – ideal for everyday use when things get a little rough. With Jutta, you bring a real natural talent into your home that enriches every room with its warm, authentic charm.

This natural jute runner rug adds warmth and texture to the busier parts of your home. At 60 x 180cm, this slim size works well in hallways, kitchens and entryways. It runs neatly along a galley kitchen or narrow space without taking over. It's handwoven in India on a traditional handloom, using 100% natural jute. Jute is a hard-wearing fibre, so the runner copes well with everyday footfall. The 10mm pile has a firm, textured feel underfoot, and sits low enough not to catch on doors. The natural tones suit most colour schemes, from modern to traditional, and it's fade-resistant for high-traffic areas. Your runner arrives rolled and ready to lay flat. It's for indoor use, and we'd suggest a non-slip underlay on smooth floors.

Looks lovely!! Really happy with this purchase. Great quality. ). Anonymous. Thu Oct 07 2021

The Vermont Rug Collection sets the bar for refined elegance in area rugs. From a ski chalet in Stowe to a luxurious loft in SoHo, Vermont area rugs will add class and must-touch textures to room decor. Vermont is finely hand woven from pure wool with intricate raised patterns suggestive of warm Americana style.

Some people have said it’s scratchy in their reviews. I didn’t find that at all. It’s soft for this type of rug. Also, sure, it has a slight two-tone to it but overall it’s a nice basic beige/cream. I’m not sure I would call it ivory….or at least if you’re looking for something that is 100% uniform with no variation in color, this may not be for you, but it’s a nice solid rug.. Mark. Washington, Dc. Wed Oct 09 2024

The range brings together two of our most favourite materials. Denim and jute! The recycled and sustainable content makes these a fabulous eco-friendly option. Hand-loomed in India in a stylish braided weave.

Quite pleased with the rug.However some bits of the weaving slightly unravelled. Jacqueline. Witham, GB. Fri Nov 04 2022

Please note: This is a natural fibre rug. Depending on the batch of wool, the colour and pattern always differ slightly from the illustration. Thanks to its calm, neutral colours, this flat-woven wool rug will bring a lot of cosiness into your home. This hand-woven rug is very simple and looks good in any room thanks to its natural colour scheme. It is very easy to care for and can be vacuumed with a flat nozzle. When you use the rug for the first time, ruffles may form. Please do not pull them out, but instead cut off the overhanging wool threads with scissors. To do the Rug a favour and extend its lifespan, the rug should be used on both sides. In addition, the rug should be turned occasionally. You should use an underlay on smooth floors.

Beautiful rug. Such good quality and love the flecks of colour in the rug. Great quality.. Lydia. GB. Sat Aug 08 2026

Versatile and hardwearing, this rug is a great fit for high-traffic or exposed areas of the home. Adding comfort and style to any space, the rug is available in a range of colors and sizes to suit your existing décor. A rug gripper is recommended.

This runner rug is exactly as pictured and feels very sturdy. The quality is great, and it adds a touch of elegance to my hallway. It has completely transformed the space, making it look chic and stylish. Very happy with this purchase!. Janka . Se27 9bq. Sun Dec 01 2024

Bring natural texture and timeless style into your home with the Sadina Stair Runner Collection, a beautifully crafted range designed to elevate both modern and classic interiors. Each rug in this collection is power loomed from 100% natural jute for durability, breathability, and an organically warm aesthetic. The collection features two versatile woven designs a refined herringbone pattern and a contemporary bouclé texture allowing you to choose the look that best complements your space. Every piece is thoughtfully finished with a coordinating cotton border for a clean, tailored edge.

This natural fiber rug has a rustic charm with a stylish modern twist. Handmade with braided 100% jute, featuring a contrasting border in fashionable colours.

Easy ordering Speedy delivery Great rug. Dawn. Taunton, GB. Sat Feb 03 2024

The range is a stylish blend of jute and cotton. Jute comes from one of the fastest-growing plant types and its long, strong fibers make it ideal for weaving. Many of our eco-friendly ranges use jute but, in the range, we introduce natural recycled cotton.

Lyn. Lowestoft Suffolk, GB. Sun Jul 07 2024

Magdaleno Hand-Tufted Wool Green Rug is ideal for adding a subtle touch of colour to the floor. A space-dyed felted yarn is woven throughout the cream tufted pile creating a soft textured surface. A classic rug for use throughout the home.

Beautiful rug and warm. Love love love. My cat loves it too :). Silje. Doune, GB. Mon May 18 2026

Celebrate the season from the doorstep with the Christmas Coir Utility Mat - a hard-wearing and festive outdoor essential. Hand tufted from natural coir fibres, this textured utility mat is built for durability and designed to keep dirt at bay. Ideal for patios, porches, and entryways, it brings seasonal charm while offering practical protection. Its coarse pile and robust construction make it the perfect welcome mat for winter.

Practicality meets comfort in this area rug, which brings a welcoming dash of style to the home. Available in a range of colours and sizes to suit your existing décor, the rug is made from 100% natural sisal to keep you warm all through the seasons. The durable design makes it ideal for high-traffic or exposed areas of the home.

This runner rug is exactly as pictured and feels very sturdy. The quality is great, and it adds a touch of elegance to my hallway. It has completely transformed the space, making it look chic and stylish. Very happy with this purchase!. Janka . Se27 9bq. Sun Dec 01 2024

Our handcrafted jute rugs give every home a special charm and impress with timeless, simple designs. Juliette brings texture and colour together with its herringbone design running through, surrounded by a soft cotton border. Juliette Rust radiates warmth and rustic charm featuring a soft terracotta cotton border and natural woven jute. The soft rust colour adds a subtle pop of colour, bringing warm and earthy tones together for a true rustic and organic feel to your home.

The Foster range of rugs features natural braided jute with a chunky ivory border. Jute comes from one of the fastest-growing plant types and its long, strong fibres make it ideal for weaving.

The rug was bought to go under a swivel chair in the office as the chair keeps rucking up the carpet. As we have only had it a short time can only comment on that and so far seems fit for purpose. Diana. Warminster, GB. Thu Apr 03 2025

Bring natural texture and timeless style into your home with the Rondle Collection, a beautifully crafted range designed to elevate both modern and classic interiors. Each rug in this collection is power loomed from 100% natural jute for durability, breathability, and an organically warm aesthetic. The collection features two versatile woven designs a refined herringbone pattern and a contemporary bouclé texture allowing you to choose the look that best complements your space. Every piece is thoughtfully finished with a coordinating cotton border for a clean, tailored edge.

Time-honored and brimming with charm, the Tarini Cottage Charcoal Area Rug captures the essence of handmade designs. Its nostalgic aesthetic and skillful craftsmanship make it a standout piece for any rustic or bohemian interior. With its authentic texture and unique pattern, this rug will effortlessly illuminate your living spaces, adding warmth and personality to your home decor. Pair it with wooden furniture or natural accents for an inviting and cohesive look. Elevate your room with the Tarini Cottage Charcoal Area Rug—a timeless addition for those who appreciate artistry and individuality.

I love this rug so much I ordered more! The texture is absolutely eye catching! Photo doesn't do it justice!. Mary. VA. Tue Sep 30 2025

Bring a practical and welcoming dash of comfort into the home with this area rug, which is handmade from 100% natural sisal. Available in a range of colors to suit your existing décor, the rug features a hardwearing design ideal for high traffic or exposed areas of the home. A rug gripper is not required.

This runner rug is exactly as pictured and feels very sturdy. The quality is great, and it adds a touch of elegance to my hallway. It has completely transformed the space, making it look chic and stylish. Very happy with this purchase!. Janka . Se27 9bq. Sun Dec 01 2024

I absolutely love it, although I did have to lay it flay and cover with really heavy books for nearly two weeks in order to properly flatten it out. Looks amazing in my kitchen.. Fleur. Worcester, GB. Wed Jan 22 2025

Discover charming country style with Juno, a rug that fills your home with a warm, natural atmosphere. With its timeless design, the rug blends effortlessly into any interior. Whether as a subtle, understated element or an elegant highlight, Juno gives your room an incomparable aura. Juno is handmade from strong jute fibre, making each piece unique. Small colour nuances give it character and individuality. The robust fibres are not only easy to care for and dirt-repellent, but also ideal for dry rooms and even underfloor heating, so Juno is a reliable companion for everyday life. With Juno, you are bringing a natural talent into your home: 100% jute, which not only impresses with its natural look, but also with its special feel and durability. Let yourself be enchanted by this rug and create a piece of cosy elegance that will delight you every day.

This area rug displays the organic simplicity and style of the pinnacle of fashion-forward home decor. Styled with captivating designs, luxurious textures, and modish colours. This rug instantly becomes a focal point of room decor. Made with pure wool with layers of texture made from over-stitched cut pile yarns adding a unique complexion to this rug.

Beautiful rug, super soft plush!. Lindsey. San Francisco, CA. Tue Jul 28 2020

Indoor Rug made from natural Jute & Cotton Blends rustic charm with craftmanship for a natural décor solution for modern interiors Rustic Twist pattern delivers a raw, woven aesthetic Perfect for farmhouse styles

The herringbone is a natural hard-wearing non-slip coir rug and its edging is well bound. These rugs bring a rustic feel to any room and are ideal for sheds, conservatories, summer houses, kitchens, dining rooms, etc. This mat edging is available in colours: Red, Green, Blue, Terracotta, and Natural.

I have a very pale kitchen floor and two dogs - not very compatible in the winter with muddy paws. This mat fits beautifully inside my back door, provides a stylish but low key contrast to the pale floor and ensures that muddy pawprints are dealt with effectively. I bought the medium size so the the dogs have enough space to stand on the mat whilst I dry their paws.. Deirdre. Dalgety Bay Dunfermline, . Fri Dec 11 2015

Expertly handwoven in Idia using Jute & Undyed Cotton, our Naturals range expands our collection of Natural, durable and eco-friendly pieces. A mix of designs is offered to cover a varierty of styles which are sure to make a statement in any home setting. Designed to handle high-foot traffic, Naturals is a collection designed to stand the test of time with a timeless style.

Brilliant. It’s just perfect. Great quality. Stephanie. Lochgilphead, GB. Wed Mar 12 2025

This natural fibre rug has a rustic charm with a stylish modern twist. Handmade with braided 100% Jute, featuring a contrasting grey border.

Easy ordering Speedy delivery Great rug. Dawn. Taunton, GB. Fri Feb 02 2024